If not, you may experience some pushback when asking for necessary resources. At an agency, you’ll be dealing with the confines of existing SEO packages as well as the amount of time you’re expected to spend on each client each month. As an in-house SEO, you may have more autonomy but must often answer to more stakeholders and navigate more red tape.
Backlink Audit
Log your top five online competitors into your template document and move on to the next step. To find them, go to Organic Research, enter your domain name, and click « Search. » You’ll see your estimated average organic monthly search traffic under the « Organic Search Traffic » widget.
Regularly revisiting and refining these aspects as part of your SEO strategy ensures your site remains competitive and relevant in search engine BHS Links results. If the top-ranking pages for your target keyword cover similar subtopics, they’re likely important and what searchers expect to see. Now that you’ve created a piece of link-worthy content, it’s time to build some relevant links. In short, I don’t recommend building links with keyword-rich anchor text. But if you DO get a link with your keyword in the anchor text, it’s time to celebrate. If so, that link is going to have a BIG impact on your search engine rankings.
- And some of those people might link to you, which can help your rankings.
- This competitor analysis through AI tools allows you to build a more targeted and competitive SEO strategy based on real-time market data.
- For more insights and lessons about marketing, check out our Marketing School podcast on YouTube.
- You need a unique plan that will work for your industry and your needs.
Get Started with SEO for Your New Website
The other way to see what keywords your competitors are ranking for is to navigate to the Organic Research tool. Additionally, utilize platforms like HARO (Help a Reporter Out) to offer your expert insights to journalists. In return, you get mentioned in their publications, earning high-quality backlinks from authoritative news sites. Consider guest posting on reputable websites within your industry. It’s a great opportunity to showcase your expertise and earn valuable backlinks.
Step 1: Define what you’re actually trying to achieve
This lets you plan and organize your content creation efforts, ensuring a consistent and strategic approach. By creating a content calendar, you can map out the topics, formats, and timelines for your content production. Use descriptive headings (H1, H2, etc.) to structure every piece of content and improve readability. Create SEO-friendly URLs that are concise, descriptive, and include relevant keywords. Just as roads are platforms for drivers, backlinks are pathways that guide users and search crawlers to your brand.
Creating content and optimizing its on-page elements is just the start. Now, it’s time to promote your content across various platforms. For example, if you get a booth at a local farmer’s market, the event site might include your logo and a link to your site, helping you build authority. But when your business website is new, you also need to establish credibility and authority through backlinks. If you’re creating a blog post on the best exercises to relieve back pain, you could ask a qualified physical therapist to demonstrate them in a video. Another effective way to approach website structure is to look at your competitors.
An SEO strategy is a comprehensive roadmap that outlines how to improve a website’s rankings on search engines like Google. An SEO strategy covers both on-page and off-page SEO elements, technical SEO, keyword targeting, link-building, site structure, and user experience. The goal of an SEO strategy is to increase organic traffic, boost keyword rankings, and drive more conversions from search engine users. SEO strategy is a detailed plan to improve a website’s search engine rankings in order to capture more organic traffic. This plan draws from several foundational pillars, including technical SEO, content strategy, on-page optimization, backlinks, user experience, and trust. An SEO content strategy is a carefully crafted plan to create, optimize, and distribute high-quality content.